Strategic Management for Travel and Tourism. Nigel Evans, David Campbell, George Stonehouse,

Strategic Management for Travel and Tourism


Strategic.Management.for.Travel.and.Tourism.pdf
ISBN: 0750648546,9780585459509 | 420 pages | 21 Mb

Download Strategic Management for Travel and Tourism



Strategic Management for Travel and Tourism Nigel Evans, David Campbell, George Stonehouse,
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Review

"...the appeal of this book lies in its ability to act as a general reference text primarily to final year undergraduate students.

In a text of 401 pages the authors have been able to provide a comprehensive introduction to the concept of business strategy. Material is clear concise and logical and the text is written in a student-friendly fashion.

There is much to commend in this book and as such it should make a valuable contribution to the teaching of tourism."

- Tourism Management
Volume 27, Issue 5 , October 2006, Pages 1084-1085

Book Description

Ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism.



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